We worked with a fabulous team to bring our new 2010 advertising campaign to print. My vision was to create a unique custom setting to showcase our talents for new magazine advertising. All shot out in the water on a raft! My parents were so kind to give up their motorhome for our headquarters at their waterfront. Rowell Photography shot our design concepts so beautifully. Lori from the Caketress made incredible mini cakes and Emily our model gave off the perfect balance of elegance and attitude. My Son Travis, not so willingly posed as our male model.
The challenge was producing this shoot on a raft, on choppy water! My design board predicated sunny sky and calm waters. Not in the forecast this day! Funny moments included Ryan in my Fathers hip waders trying to shoot in the lake, Erika in a small tipsy boat working on lighting, Emily’s funny faces and Steve holding desperately to the hanging floral arrangement that wanted to spin in circles around the table! End result… beautiful images that will mark our 2010 advertising campaign.
Enjoy!
Elizabeth Johnston, Creative Director
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by Elizabeth Johnston
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